PageRank Update

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Hey all,
I just caught wind that Google is performing a PageRank update on it’s index. I know to many this is not an important factor to watch, but because Google holds a market majority, it is something to be curious about and monitor from time to time. So check it out right now! For many small or local businesses, your PR will probably end up in the lower numbers anywhere from 2-4. However, with the larger service websites, you should expect anything from 4-7. Mine changed too today. I went down one to a PR of 3. But it’s no biggie, I’m working on bigger things to tie into this blog so you never know where it’ll end up in the next PR update.

How much will search engine advertising increase in 2006?

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You know, as I was going through my normal routine this afternoon, I stumbled across this story from the SEWBlog . In it they reference a study by Outsell, Inc. of where advertisers are moving online. They made the prediction that search engine advertising will grow by an estimated 26% in 2006. I thought to myself, is it possible to have that much growth in SEM in one year. Particularly when it comes to the marketing economy, there are a lot of factors to consider (Too many to document in one place).

But if you will consider the few facts below and examine the current trends of marketing today, I think it is fully possible and most likely accurate. Think about the few facts below:

PPC Ad Impressions Grow 16% in 6 Months
This was an article also posted by the SEW blog about a Neilson/NetRatings study that found significant growth in the PPC sector of SEM (even while many users of Google’s Adwords complained of click fraud, and issue that Google has addressed very well).

Then there’s the famed “Google Pontiac” ad that premiered during Super Bowl XL. In it, the marketing experts at GM tell you to not take their word for it, but to Google the word “Pontiac” and see for yourself. This led to a keyword counter-attack by Mazda using sponsored links inviting web surfers to make a true comparison between the two. If this isn’t an interesting method of competitive marketing, I don’t know what is.

Next, I’d like to mention the story I posted a few days ago regarding the estimated $1 Billion that Adsense publishers made off of PPC advertising. And that number is expected to rise by at least 15%.

Last but not least, I’d like to point out the story I posted about the number of online searches that increased by 55% in December over the previous December. This makes a very strong point that SEM is on the way up.

In brief conclusion, I think the 26% increase in search advertising is quite accurate (if not modest).

News & Updates Discontinued… for now!

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Hey all,
I was getting a mixed repose on the search engine news that I was posting, so I decided to discontinue it for now. I am working on a plan to include it in the newsletters, so for those who really liked having the news, make sure you have signed up for the newsletter by putting your email address in the sidebar.

Although the posts have been discontinued, I will still select stories that I like to post so not all is lost.

Have a great day and prepare for more great new posts over the next couple of days.

Vodafone, Google and the Future of Mobile Search

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More great news coming from Mountain View today. This one involves cooperation between two companies to improve the mobile search experience of their customers. This has big implications if you haven’t made your site readable in phone browsers. It’s simple enough, though. But anyway, check this out below:

Vodafone and Google Team to Create Innovative Mobile Search Experience for Mobile Phone Users

Feb 14, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — Vodafone today announced that it is collaborating with Google to develop innovative mobile search services for its customers.

Vodafone will integrate Google’s search capability into its consumer service, Vodafone live!, providing customers with the most relevant information, wherever they are and whatever time of day it is.

Google’s search results will be delivered through Vodafone’s high speed data networks. Combining Vodafone’s mobile expertise with Google’s search capability will ensure that customers can quickly and easily find what’s relevant to them. The new service will offer simultaneous search both on Vodafone live! and the wider Web.

Vodafone’s integration of Google search will take the mobile internet to a new level. Vodafone live! was the first mobile service to make data services easily accessible to mobile customers. Whether checking the weather, looking for a restaurant or getting the most up-to-date news, consumers want search services that meet their everyday needs.

Alan Harper, Group Strategy Director, Vodafone, said:

“Innovative mobile search will become increasingly important as fast and
easy access to information and services are increasingly demanded by
customers on the move. Together, Vodafone and Google will focus on
creating the best mobile search service in the market, helping to bring
the mobile internet to life. Our customers will be able to find
relevant information and services faster, making the Vodafone live!
customer experience even better. Our intention is to develop our
relationship with Google to ensure Vodafone customers continue to have
the very best in mobile services.”

Nikesh Arora, Vice President, European Operations, Google Inc., said:

“As people become more mobile, it’s increasingly important that we can
provide them with access to information when on-the-go. Google
understands that mobile phone users are looking for more than a desktop
replacement — they want directly relevant content, quickly. Vodafone
has long been a pioneer in providing mobile data services to its
customers and we believe that by working together we will ensure a user
friendly experience for mobile users.”

Vodafone and Google will be holding a joint press conference at 1400 to 1500 CET at the GSMA Seminar Theatre, Hall 5, Level 2. The press conference will be presented by Alan Harper, Group Strategy Director, Vodafone Group and Nikesh Arora, Vice President, European Operations, Google Inc.

About Vodafone

Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries and Partner Networks in a further 31 countries, with a proportionate customer base of over 179 million. For more information, please visit http://www.vodafone.com

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit http://www.google.com

Vodafone Group 2006. VODAFONE, Vodafone live! and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.

SOURCE Vodafone

Vodafone, Media Relations, +44-(0)1635-664444; Rachel Whetstone, Google Inc.,
+44-(0)20-7031-3130, rachelw@google.com

Enterprise Solutions Powered by Google

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Very interesting news from the desk of Google today. It now looks like they are offering enterprise search solutions with a company called BearingPoint. Interesting read:

BearingPoint Partners With Google to Launch Search Solutions Practice Group

Companies to Bring Search-Centric Information Solutions to Major Enterprise Customers

Feb 14, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — BearingPoint, Inc. (NYSE: BE), the leading global management and technology consulting firm, today announced an agreement with Google (Nasdaq: GOOG) to deliver search solutions to major enterprise customers. For more information on BearingPoint’s search solutions practice please visit http://www.bearingpoint.com/googlesearch.

BearingPoint and Google are working together to bring powerful but simple Google search solutions to complex enterprise environments. BearingPoint extends Google’s search capabilities by offering companies customized search technology tailored for specific business environments in industries such as pharmaceuticals, banking, brokerage, high-tech and aerospace.

“We are enthusiastic about providing the marketplace with our new suite of solutions for Google’s search products and see a tremendous opportunity to address a significant and growing sector,” said Harry You, CEO, BearingPoint. “Search technology is rapidly becoming a critical application in today’s business environment and BearingPoint is committed to developing the products, services and partners that keep us at the forefront of the information technology landscape.”

“Google’s enterprise business more than doubled in 2005, and we look forward to continued success in 2006,” said Dave Girouard, general manager, Google Enterprise. “As companies realize that search is critical to global business, we’re pleased that BearingPoint is delivering the integration services, application plug-ins, and on-the-ground expertise that customers are
demanding.”

You continued, “Enterprise users expect the same level of functionality, simplicity and ease-of-use in the enterprise that they
experience as consumers on the Internet. This is part of a shift we call consumerization of the enterprise and Google search
products are at the leading edge of this trend.”

The ability for employees to quickly and easily access corporate information accelerates collaboration and problem solving and
reduces costs associated with redundant work. The new BearingPoint practice area will offer service, technology, and expertise to help unlock information stored across the enterprise.

BearingPoint will provide customers with:

* Ease and Speed of Integration — BearingPoint’s deep understanding of
each industry, specific enterprise applications, heterogeneous
platforms and legacy systems will help achieve rapid integration of the
Google search technology into the most complex enterprise environments.

* Extended Search Reach — BearingPoint provides proprietary technology
plug-ins, customized search software, and integration services to
enhance and improve the Google Search Appliance’s capabilities in
specific enterprise environments, extending and tailoring search reach
into targeted enterprise systems, making information more universally
accessible to users, and providing high-quality search results.

* Security and Access Control — Leveraging Google’s native support for
basic authentication, SSO solutions and SAML interfaces, BearingPoint
provides customized security integration for search solutions to the
enterprise. BearingPoint brings the skills and expertise to address
difficult IT security issues in the enterprise search environment, such
as single-sign-on and identity management, to enhance Google’s native
security features.

* Sales, Service and Support — BearingPoint’s large global team provides
the depth of sales, integration services, and support that enterprises
demand.

Bringing the Solution to Market

BearingPoint will also leverage its expertise in various vertical markets to address specific endemic needs. Currently, BearingPoint is working with several leading companies in pharmaceuticals, banking, brokerage, high-tech and aerospace to identify how search solutions can benefit their organizations.

About BearingPoint, Inc.

BearingPoint, Inc. (NYSE: BE) BearingPoint’s experienced team of management and technology consultants have built a reputation for knowing what it takes to help businesses achieve their goals. Never satisfied with the latest management theory or off-the-shelf solution, our practical and direct approach to problem solving is always driven by the needs and timetables of our clients. Our strength is our people — ambitious, committed and ingenious — who understand the particular needs of those we serve in the private and public sectors. From strategy through execution we help clients make the right decisions and then work closely with them to get it done. For more information on BearingPoint and its search solutions, visit the Company’s website at http://www.BearingPoint.com or call 1-866-661-FIND.

Some of the statements in this press release constitute “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on our current expectations, estimates and projections. Words such as “will,” “expects,” “believes” and similar expressions are used to identify these forward-looking statements. These statements are only predictions and as such are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Forward-looking statements are based upon assumptions as to future events or our future financial performance that may not prove to be accurate. Actual outcomes and results may differ materially from what is expressed or forecast in these forward-looking statements. As a result, these statements speak only as of the date they were made, and the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE BearingPoint, Inc.

Jocelyn Johnson of BearingPoint, Inc., +1-917-406-5886,
ce-Jocelyn.Johnson@BearingPoint.com

2-13-06 News & Updates

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Hey everyone,
Happy Day Before Valentines Day! I hope that all the guys have already gotten something for your love because as of tonight, you won’t be able to. And ladies, be nice to those guys who may sometimes forget.

Anyway, here is todays update and headlines for you all to enjoy. I’ve received a lot of great stories for everyone to check out so hop to it.

Today’s Headlines from Search Engine Watch (Headlines sent via SEW, links are directed to publishers)

Imagine how much Google made off it…
Online Publishers Made an Estimated $1 Billion+ From Google AdSense in 2005: How to Get Your Share

Making money the Google way…
Auto Dealers Get Wise To Search Engine Marketing

More options available…
Google Opens Bidding for Print Media

Google Desktop Search Tool Stokes Privacy Fears

Now this story is interesting…
Microsoft Rebrands MSN To Focus On Content

News Headlines From eMarketer

**Very Good** (Helps explain the MSN rebranding story above)
Still Searching (Search Engine Usage Ratings)

Headlines from iMedia

Where to spend my marketing dollars???
Yahoo Tops Google in Purchase Influence

That’s it for now. Hope you guys enjoy the reading!

2-10-06 SEO News and Stories

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News Headlines From Search Engine Watch

Don’t know if this one will fly…
Amazon Testing Paid Search Program

SEM get’s better…
Google offers management tool for Adwords

Looks like A9’s in troubled waters…
Google gets A9 search chief

Keep your eye’s on the bigger picture…
SEO accounts for only 11% of SEM Spending

Now these are just stories that I though relavant. I don’t want t get into the habit of posting stories that you guys might find too far off topic. Let me know your thoughts on these stories and more by emailing me at johnpwooton@gmail.com

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